Kings Gym

Boxing is sexy - it practically sells itself. Poor design shouldn't hinder that.

As a customer, I had a terrible experience on the Kings Gym website. I redesigned the website/brand to reflect proposed targeting with relevant content for those audiences. As a boxing establishment, desirability was hypothesized to be contingent on perceived “sexiness” and prestige of the establishment - the redesign aspired to reflect this.

Redesign, Rebrand, Fitness

Kings Gym - Redesign circa 2014
Maturing a brand - Clear self-segmentation.