Lifestraw: Follow The Liters
2015 - Story Telling
Daytona Pitch
Daytona was having trouble getting fans to return the events - customers remained fans but chose to watch events from the comforts of their own home.
My contribution to this project was the pitch deck to win Daytona’s work. To address the specific problem, we hypothesized that a reminder of the sensory aspects of the events would trigger past customers to remember the rumble, hype, smells, dynamic sounds, and power of the events to go beyond merely watching the events on their television.
Pitch Deck
The pitch deck was for all the digital assets that needed an overhaul. Our approach was about making a sensory experience. Tactical recommendations are included in the deck.