COPD Campaign

Showing How Symbicort Opens Your Lungs

This client needed a new universal campaign - a light-hearted concept that quickly communicated the effects of COPD and product superiority.

The creative team often had exercises where a select group of people concepted on as many ideas for a campaign. In pharma, this proves to be exceedingly difficult to do - on top of the usual bureaucracy, competition, and red tape like any other industry, fear/anxiety of regulation continues to limit creativity.