Lifestraw: Follow The Liters

Visual Storytelling As Fast Vehicle for Information

Vestergaard created a novel way for people to drink water while filtering out unwanted debris/germs. They needed a quick & easy way of explaining how this will affect people in parts of the world that really needed this product.

This project follows the life of a girl in Kenya and how the Lifestraw affects her, her family, and her community in a succinct scrolling story. It is meant to be engaging, cute, and explanatory for possible customers as a altruistic incentive to purchase the novel product.