Asphalt

The Asphalt franchise has several different look & feels for each game. I wanted to try one that was a bit more mature. Part of this was recognizing that the most important aspects of racing games are the visceral, elemental, and sensory interactions (or as much as we can make it within a mobile medium) , so you will see a lot of elements called to attention (e.g. smoke, gravel/asphalt, raindrops, particles, etc.).

Much of the content is similar to the existing Asphalt games, but the challenge here was to push them back to be more part of the scenery - as they can be incredibly distracting. The focus should be in the cars (at least that's why I play them) - therefore some suggested elements were adding a short description to the history of the car (like shown on the Aventador) and also the option to name them - this is an integral part of racing culture and adds an important addition to the customization of the experience.